Free tool
Engagement rate calculator
Free, no signup. Type your numbers and get the rate brands compute, with the formula in the open.
Your engagement rate
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(average likes + average comments + average shares) ÷ followers × 100
Rates fall as audiences grow, so compare yourself with creators of your size on the same platform, not with a global number. A rate typed into a kit is a claim; a rate synced from the platform is a fact.
Now make it a kit
Connect Instagram, TikTok or YouTube once and this rate is synced read-only every day, stamped with the time, and shown next to your followers, audience and rate card.
Seven days free · Insights read-only · One button to cancel